Pampering and Partying are in as NI Consumers Spend £500K on Daily Deals in July

Pampering is In

It looks like NI consumers are a lot more interested in Health & Beauty and Partying that they are in Fitness. The Daily Deal market report from Daily Deal Analyst website is in and “despite the recession, consumers spent nearly 80 times as much on pampering and partying than they did on Fitness at Daily Deal sites such as Groupon and Livingsocial”, says Shane Hayes, CEO of

Hotel Breaks were the most popular with over a third of the market followed by Health and Beauty and Activities & Events with 21% and 15% respectively. Dining and Nightlife accounted for 13% with Fitness trailing in at a meagre 1%.

The top selling deal was a Spa, Golf and Hotel package at the Redcastle Hotel in Donegal that was purchased by 909 people for a total of over £100K. In second place was a similar deal at the Castle Dargan Hotel in County Sligo. “These two hotel deals accounted for Over one third of the total market which is quite extraordinary,” said Hayes.

It seems also that NI consumers are Wine Connoisseurs.  “Wine Tasting and related activities accounted for 5% of the market which is a marked difference from what we are seeing in the Republic and the rest of the UK where Wine Tasting barely registered,” says Hayes.

One interesting difference between the market in Northern Ireland relative to the Republic is that Laser Hair Removal, is a huge seller in the Daily Deal market in the South, accounting for four of the top twenty deals and 7% of the market.

The Northern Irish Daily Deal market is unusual in that it is dominated by the two big players, Groupon, previously known as MyCityDeal, and Livingsocial with no significant local player. This is in marked contrast to the Republic where twenty odd Daily Deal websites jostle for position. “The Northern Irish market will probably see the entry of a number of new players over the next few months as it is under served a the moment,” says Hayes.

The data presented here is based on Siftie’s analysis of Daily Deals offered in the marketplace and reflects Siftie’s best estimates.

For further information on the Daily Deals space, please feel free to contact Shane Hayes at or on 086 232 2360..


About sjkhayes
Exploring the best tools and methods for SAP implementations.

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