Sift.ie Launches Trending Deals on Twitter

Sift.ie has just launched a new service that will Tweet out the details of any Daily Deals that are selling particularly well. Simply subscribe to our Twitter feed at @SiftieIRL to discover trending deals.

Relaxing

Recently, nearly 400 people bought a RateMyArea deal for 63% off at Brubaker Cafe. An impressive number of purchases. But, even more impressive is that the deal had sold nearly 6x as many as was expected.

At Sift.ie  we track every deal in every city and we know that RateMyArea in Dublin normally sells around 70 vouchers. This deal sold nearly 6x as much as the historical average

Now by subscribing to our Twitter Feed at @SiftieIRL you can get instant updates on what deals are performing well. Simply follow @SiftieIRL on Twitter to get the details. The trending deals will be tweeted out every day around lunchtime.

Shane

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Irish Daily Deal Market Worth €3.9 Million in July – 120K Vouchers Sold

July saw €3.9 million spent in Ireland North and South on the various Daily Deal sites such as Groupon (previously known as CityDeal), Livingsocial and GrabOne, an increase of over 100%  on two months earlier.

There were nearly 120,000 Individual deals bought in July which represents a near doubling from May. The average price paid per deal increased by a whopping 50% from just under €20 in may to over €30 in July.

The fact that the market continued to increase in July, traditionally a big holiday month, indicates that the Daily Deal phenomenon shows no sign of slowing down.

July also saw the second  full month of activity by GrabOne, the newcomer from the INM (Independent News & Media stable) and it would seem that a rising tide does indeed lift all boats – or at least the entry of a traditional media behemoth has had the effect of boosting sales across the board. GrabOne’s performance was nothing short of incredible. They sold €230K worth of vouchers in the month to give them around 6% of the market Island wide. We expect them to launch in Belfast shortly.

The other big beneficiaries in the month were Groupon AKA CityDeal and Livingsocial. Groupon increased their All Island revenues to over €2 Million for a 53% market share. Livingsocial had a good month also increasing its sales to €837K which gives it 22% of the market.

Ireland also saw a number of new Daily Deal sites over the last number of months including SmartSearch who focus on Galway at the moment, Grouple who are part of TopFlight and naturally enough focus on travel, TodayFM Deals of radio station fame and EasonOffers who are powered by Gruupy. Eason Offers is similar to Gruupy and different from most other players in that they do physical fulfilment. That is, they send you something in the post when you buy, rather than sending you a voucher by email that you redeem at a merchant. The newest entry is Foffit who launched recently in Cork and are backed by GBO, a company that has years of experience arranging employee discounts.

The entry of TodayFM, part of Denis O’Brien’s CommuniCorp is interesting. It will be interesting to see how successful TodayFM Deals is, as, unlike the Independent with GrabOne, they cannot draw on the expertise of a sister company to kick-start their operation.

RTE also dipped their toe into the space by “white labelling” Pigsback Megadeals. To date the exposure on the site is quite limited, so it will be interesting to see how this plays out. It will also be interesting to see if the entry of RTE and TodayFM into the space is followed by the remainder of the other large Traditional Media players in Ireland such as The Irish Times and Thomas Crosby Holdings (owners of the Examiner and the Sunday Business Post).

GrabOne is a joint venture between Independent News and Media and its Australian Division APN. GrabOne was one of the first Groupon clones to get going in Australia and New Zealand and has been very successful.

The data presented here is based on Siftie’s analysis of Daily Deals offered in the marketplace and reflects Siftie’s best estimates.

For further information on the Daily Deals space, please feel free to contact Shane Hayes at

shane.hayes@clickinquiry.net or on 086 232 2360..

New Version of Siftie: Please Give Us Your Feedback

Visitors to http://www.sift.ie will see a brand new look and feel as of today.

The Siftie Deal Report and Filter Panel

We feel the best feature is the expanding deal report on the left that allows you to see exactly the number of deals are available in each category. Its kind of like a mini report.

You can then expand each category and filter to show only sub-categories such as spa, or golf.

You can also filter by provider.

Try it out and tell us what you think.

Shane

Our Blog Had to Move … due to a catastrophic failure at our hosting partner

Hi

Due to a catastrophic failure at our hosting partner, who shall remain nameless for the moment, we have moved our blog to this temporary location.

We are attempting to restore some of the key blog posts, however, they will not have any of the comments that were submitted.

Our apologies for this.

All the best
Shane

5% of all Daily Deal Sites Have an Animal in their Name and Other Stats: Pigsback, CatchTheMonkey

The Deal Map have released some interesting stats on the US Daily Deal Space. Some of the highlights are

  • 80 percent of deals are offered by as few as 20 sources.
  • 70 percent of deals are offered by 10 sources
  • and 40 percent are controlled by Groupon (AKA CityDeal) and Livingsocial.

In Ireland, our data shows that the big two are even more dominant with 70% of the market.

Some US sites with animal names include DealChicken, Rhino Deals, TownHog, Deal Stork, Rabbit Pack, and Rumba Fish.

Never ones to buck the trend, here in Ireland we reckon we are just above the 5% mark with Pigsback and CatchTheMonkey.

Full details of the article can be found at TechCrunch.

Shane

The Daily Deal Market in Ireland Worth €2.1 Million in June – a 67% increase from May

Daily Deal Site Market Share in Ireland

June saw over €2.1 million spent in Ireland on the various Daily Deal sites such as CityDeal, Livingsocial and GrabOne, an increase of 67% on a month earlier. So says Shane Hayes, CEO of the leading Irish Daily Deal aggregation service, Siftie, “There were over 80,000 Individual deals bought in June up from 63,000 in May representing a 25% increase,” he continues. “The average price paid per deal increased from just under €20 to over €26”.

Siftie (www.sift.ie) provides a free service to its users who receive just ONE “sifted” email that summarises only the deals a subscriber is interested in. They maintain a database of all Daily Deals offered in Ireland and the UK.

June also saw the first full month of activity by GrabOne, the newcomer from the INM (Independent News & Media stable) and it would seem that a rising tide does indeed lift all boats – or at least the entry of a traditional media behemoth has had the effect of boosting sales across the board. GrabOne’s performance was nothing short of incredible. They sold €93K worth of vouchers in the month from a standing start to give them around 4% of the market and put them in fifth position.

The other big beneficiaries in the month were CityDeal (Groupon) and Livingsocial. CityDeal pushed through the €1 Million in revenue mark and maintained their market share at just under 50%. Livingsocial had a great month also increasing its sales to €440K which gives it 21% of the market. Launching in Galway as well as launching family friendly deals in Dublin seems to have worked some magic for Livingsocial.

Two other Irish competitors, PigsBack and BoardsDeals maintained their positions ahead of GrabOne in third and fourth position respectively. It will be interesting to see if the marketing muscle of the Independent Group can push GrabOne past these companies over the next few months.

Dealrush, another local player saw a 140% increase in revenues but it was still behind GrabOne in sixth. RateMyArea also performed creditably.

Ireland also saw a number of new Daily Deal sites over the last two months including SmartSearch who focus on Galway at the moment, Grouple who are part of TopFlight and naturally enough focus on travel, TodayFM Deals of radio station fame and EasonOffers who are powered by Gruupy. Eason Offers is similar to Gruupy and different from most other players in that they do physical fulfilment. That is, they send you something in the post when you buy, rather than sending you a voucher by email that you redeem at a merchant.

The entry of TodayFM, part of Denis O’Brien’s CommuniCorp is interesting. Does it presage entry into the space by the remainder of the other large Traditional Media players in Ireland such as the RTE, The Irish Times and Thomas Crosby Holdings (owners of the Examiner and the Sunday Business Post). It will be interesting to see how successful TodayFM Deals is, as, unlike the Independent with GrabOne, they cannot draw on the expertise of a sister company to kick-start their operation.

GrabOne is a joint venture between Independent News and Media and its Australian Division APN. GrabOne was one of the first Groupon clones to get going in Australia and New Zealand and has been very successful.

For further information on the Daily Deals space, please feel free to contact Shane Hayes via this website.

The data presented here is based on Siftie’s analysis of Daily Deals offered in the marketplace and reflects Siftie’s best estimates.

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