Pampering and Partying are in as NI Consumers Spend £500K on Daily Deals in July

Pampering is In

It looks like NI consumers are a lot more interested in Health & Beauty and Partying that they are in Fitness. The Daily Deal market report from Daily Deal Analyst website is in and “despite the recession, consumers spent nearly 80 times as much on pampering and partying than they did on Fitness at Daily Deal sites such as Groupon and Livingsocial”, says Shane Hayes, CEO of

Hotel Breaks were the most popular with over a third of the market followed by Health and Beauty and Activities & Events with 21% and 15% respectively. Dining and Nightlife accounted for 13% with Fitness trailing in at a meagre 1%.

The top selling deal was a Spa, Golf and Hotel package at the Redcastle Hotel in Donegal that was purchased by 909 people for a total of over £100K. In second place was a similar deal at the Castle Dargan Hotel in County Sligo. “These two hotel deals accounted for Over one third of the total market which is quite extraordinary,” said Hayes.

It seems also that NI consumers are Wine Connoisseurs.  “Wine Tasting and related activities accounted for 5% of the market which is a marked difference from what we are seeing in the Republic and the rest of the UK where Wine Tasting barely registered,” says Hayes.

One interesting difference between the market in Northern Ireland relative to the Republic is that Laser Hair Removal, is a huge seller in the Daily Deal market in the South, accounting for four of the top twenty deals and 7% of the market.

The Northern Irish Daily Deal market is unusual in that it is dominated by the two big players, Groupon, previously known as MyCityDeal, and Livingsocial with no significant local player. This is in marked contrast to the Republic where twenty odd Daily Deal websites jostle for position. “The Northern Irish market will probably see the entry of a number of new players over the next few months as it is under served a the moment,” says Hayes.

The data presented here is based on Siftie’s analysis of Daily Deals offered in the marketplace and reflects Siftie’s best estimates.

For further information on the Daily Deals space, please feel free to contact Shane Hayes at or on 086 232 2360..


Laser Hair Removal Averages an 83% discount on Daily Deal Sites in Ireland

Of the €3.9 Million spent in July in Ireland North and South on Daily Deals at the various Daily Deal sites such as Groupon (previously known as CityDeal) Pigsback and GrabOne, 36% or over €1.3 million was spent on Health and Beauty. Of this 21% was spent on Hair Removal. The next most popular was Dermatology with 19% and Hair Care with 15%.  So says Shane Hayes, CEO of the Daily Deal aggregation service, provides a free service to its users who receive just ONE “sifted” email that summarises only the deals a subscriber is interested in.

Says Hayes, “the most interesting trend we are seeing in the Health and Beauty Daily Deal data is the popularity of Laser Hair Removal. We saw over 30 Laser Hair Removal deals in July with four of these deals making it into our top 20 in terms of the value of vouchers sold. The most popular Laser Hair Removal deal pulled in €43,000.”

“Hair Removal shows the highest average discount of all the Daily Deal categories we track averaging 83%”, continues Hayes. This probably accounts for a lot of its popularity.

The data presented here is based on Siftie’s analysis of Daily Deals offered in the marketplace and reflects Siftie’s best estimates.

For futher information, conact or on 086 232 2360..

Irish Daily Deal Market Worth €3.9 Million in July – 120K Vouchers Sold

July saw €3.9 million spent in Ireland North and South on the various Daily Deal sites such as Groupon (previously known as CityDeal), Livingsocial and GrabOne, an increase of over 100%  on two months earlier.

There were nearly 120,000 Individual deals bought in July which represents a near doubling from May. The average price paid per deal increased by a whopping 50% from just under €20 in may to over €30 in July.

The fact that the market continued to increase in July, traditionally a big holiday month, indicates that the Daily Deal phenomenon shows no sign of slowing down.

July also saw the second  full month of activity by GrabOne, the newcomer from the INM (Independent News & Media stable) and it would seem that a rising tide does indeed lift all boats – or at least the entry of a traditional media behemoth has had the effect of boosting sales across the board. GrabOne’s performance was nothing short of incredible. They sold €230K worth of vouchers in the month to give them around 6% of the market Island wide. We expect them to launch in Belfast shortly.

The other big beneficiaries in the month were Groupon AKA CityDeal and Livingsocial. Groupon increased their All Island revenues to over €2 Million for a 53% market share. Livingsocial had a good month also increasing its sales to €837K which gives it 22% of the market.

Ireland also saw a number of new Daily Deal sites over the last number of months including SmartSearch who focus on Galway at the moment, Grouple who are part of TopFlight and naturally enough focus on travel, TodayFM Deals of radio station fame and EasonOffers who are powered by Gruupy. Eason Offers is similar to Gruupy and different from most other players in that they do physical fulfilment. That is, they send you something in the post when you buy, rather than sending you a voucher by email that you redeem at a merchant. The newest entry is Foffit who launched recently in Cork and are backed by GBO, a company that has years of experience arranging employee discounts.

The entry of TodayFM, part of Denis O’Brien’s CommuniCorp is interesting. It will be interesting to see how successful TodayFM Deals is, as, unlike the Independent with GrabOne, they cannot draw on the expertise of a sister company to kick-start their operation.

RTE also dipped their toe into the space by “white labelling” Pigsback Megadeals. To date the exposure on the site is quite limited, so it will be interesting to see how this plays out. It will also be interesting to see if the entry of RTE and TodayFM into the space is followed by the remainder of the other large Traditional Media players in Ireland such as The Irish Times and Thomas Crosby Holdings (owners of the Examiner and the Sunday Business Post).

GrabOne is a joint venture between Independent News and Media and its Australian Division APN. GrabOne was one of the first Groupon clones to get going in Australia and New Zealand and has been very successful.

The data presented here is based on Siftie’s analysis of Daily Deals offered in the marketplace and reflects Siftie’s best estimates.

For further information on the Daily Deals space, please feel free to contact Shane Hayes at or on 086 232 2360..

Do People Still Buy Daily Deals When On Vacation?

This is guest post written by Shane Hayes at

July is a big vacation month, so one of the things we were looking out for in our Siftie Data Report for July was whether or not growth would flatline, or even decline over the summer. Well the data is in for the Republic of Ireland and it shows a healthy 20% month on month growth from June to July – and a doubling from May to July.

So, either daily deal aficionados are logging on from their hotel rooms (could this be an IPad effect) or the market momentum is still huge. August, which is an even bigger vacation month, should be interesting.

Is anyone else seeing a tail off over the summer or are you still seeing strong growth? Give us your thoughts in the comments.

Some other highlights from the Ireland data include:

• The market was worth €2.85 million

• 1,300 deals were offered and 94,000 vouchers were purchased.

• Groupon was up slightly in terms of sales but their market share slipped to 38%.

• Livingsocial had a good month and upped their market share to 27%. They also started a TV advertising campaign.

• “The average price paid per deal increased by a whopping 50% in two months from just under €20 in May to over €30 in July”.

Read the rest at Daily Deal Media

New Version of Siftie: Please Give Us Your Feedback

Visitors to will see a brand new look and feel as of today.

The Siftie Deal Report and Filter Panel

We feel the best feature is the expanding deal report on the left that allows you to see exactly the number of deals are available in each category. Its kind of like a mini report.

You can then expand each category and filter to show only sub-categories such as spa, or golf.

You can also filter by provider.

Try it out and tell us what you think.


Our Blog Had to Move … due to a catastrophic failure at our hosting partner


Due to a catastrophic failure at our hosting partner, who shall remain nameless for the moment, we have moved our blog to this temporary location.

We are attempting to restore some of the key blog posts, however, they will not have any of the comments that were submitted.

Our apologies for this.

All the best

5% of all Daily Deal Sites Have an Animal in their Name and Other Stats: Pigsback, CatchTheMonkey

The Deal Map have released some interesting stats on the US Daily Deal Space. Some of the highlights are

  • 80 percent of deals are offered by as few as 20 sources.
  • 70 percent of deals are offered by 10 sources
  • and 40 percent are controlled by Groupon (AKA CityDeal) and Livingsocial.

In Ireland, our data shows that the big two are even more dominant with 70% of the market.

Some US sites with animal names include DealChicken, Rhino Deals, TownHog, Deal Stork, Rabbit Pack, and Rumba Fish.

Never ones to buck the trend, here in Ireland we reckon we are just above the 5% mark with Pigsback and CatchTheMonkey.

Full details of the article can be found at TechCrunch.