Siftie Quoted by the BBC on the Paypal Entry to the Daily Deal Market

With the news that Paypal is entering the Daily Deals marketplace, the BBC came to Sift.ie founder Shane Hayes for some analysis.

See the article here. My comments are below.

“Daily deals are hard to do – the key to success is flawless execution of the sales process,” said Shane Hayes, founder of the deal aggregator service Siftie.

“Groupon has proved it can do this and its barrier to entry is more than 5,000 local sales people knocking around doors of businesses around the world.

“What we will probably see is next is ‘Daily deals 2.0′ where things like better targeting, using consumer data, will be used to change consumers’ experience of the phenomenon. This may give Paypal an opportunity.”

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